Long posts

It's all about money, not appropriateness. I can make a website at googlewebsite.com, why can't I make a website at googlewebsite.google? I think making certain tlds have arbitrary requirements, artificial scarcity, is no more appropriate than saying IP address 100.100.100.100 should be special.

What Google is doing, in my opinion, is paying a very large amount of money to reserve a whole lot of domain names that it doesn't want someone else to use. But what about Amazon taking the tld.bot? They require you build on their platform to use the tld.

I think the tld sprawl creates unhealthy incentives, and is greedy.

Amazon is a good example: https://icannwiki.org/Amazon. They wanted to own tld.amazon, but Brazil and Peru complained. Of the whole gTLD process, Consumer Watchdog said:

"generic words used in a generic way belong to all people. It is inherently in the public interest to allow access to generic new gTLDs to the whole of the Internet Community, e.g., .BLOG, .MUSIC, .CLOUD. Allowing everyone to register and use second level domain names of these powerful, generic TLDs is exactly what we envisioned the New gTLD Program would do. In contrast, to allow individual Registry Operators to segregate and close-off common words for which they do not possess intellectual property rights in effect allows them to circumvent nation-states’ entrenched legal processes for obtaining legitimate and recognized trademark protections."